GrowSquares is a startup aiming to design the garden of the future. It is a two-part product where users first learn the best plants to grow in their space, and purchase them in the form of GrowSquares, a square-foot soil and seed topper. Next, a companion app guides them through how to care for their new plants in real time. During Spring 2022, I joined to help redesign sections of their website, as they pivoted their user base from consumers building personal gardens to also include SaaS businesses interested in using their tech.